New Ann Taylor store concept opens July 27th | Shopping & Services
SYCAMORE TOWNSHIP, HAMILTON COUNTY, OH (FOX19) – A new Ann Taylor store with a new design concept will open in the Kenwood Towne Center next month.
The new boutique will be the first of its design in this area. It is being built in the space of the old Ann Taylor store, and drywall was just being put in on Thursday. During construction, Ann Taylor is operating from a temporary location on the upper level of the mall near Macy’s.
Designed in partnership with S. Russell Groves architects, the new Ann Taylor boutiques are inspired by a stylish modern contemporary home and provide a more intimate shopping experience that is chic, warm and inviting. The residential influence is brought to life through white washed maple hardwood floors, luxurious crystal chandeliers, modern tufted furniture and sleek feminine fixtures inspired by the ultimate closet. Wardrobing niches allow for stronger fashion stories as well as a broader assortment of product than other Ann Taylor stores. Decorative items add the finishing touch with an assortment of fashion books, jewelry vitrines and framed images on display throughout the space.
Special attention was also given to the design of the new styling rooms which feature unique floral wall coverings, luxe ottomans, plush carpeting, and a new proprietary lighting system with flattering back lit mirrors. Adjacent to the styling rooms is a private lounge area featuring an oversized touch screen monitor that provides access to anntaylor.com. The immediate access to the brand’s website allows clients to view and order the complete product assortment outside of what that particular store may carry – including additional fashion and wear-to-work styles, a broader assortment of shoes and petites, and online exclusives such as tall sizes and a Weddings and Events collection.
Starting in 2009, Ann Taylor launched a revamped collection under their new Head of Design, Lisa Axelson. Curated fashion presentations and expert styling services add to the new store experience and are intended to make shopping easy. At the front of the store, Axelson’s favorite looks of the season greet the client and help with wardrobing and styling ideas. The key fashion message is complemented by shop- in-shop destinations including the Career Chic shop, a petites shop and an accessories shop. Dedicated stylists are also on staff and available for both walk-ins and appointments to help clients put together perfect individualized looks for any occasion.
After the store opening on July27, the Ann Taylor at Kenwood Towne Center grand opening will be celebrated with an in-store shopping event for clients and the public on Saturday, August 4 from 1-5 p.m., including a live DJ, refreshments, sweets, raffles, and a gift with any purchase over $100
Ann Taylor also has a location in Rookwood Commons in Oakley, and there are Ann Taylor Lofts in Kenwood, Crestview Hills, Mason, and Springdale, and a Loft Outler in Monroe,.
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